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14

ENGAGEMENT: Commitment in Communication and Humanities

December 2018
Introduction     Studies     Research    

Introduction

Whereas in English engagement has as its synonym – commitment -, in Spanish it has a more ethical significance, as it is an obligation or word which has been given (DRAE). The etymology of commitment comes from Latin: compromissus, obliged together, from the cum: together and promissus, promise. This we will return to at the end of this presentation.

Fidelity, loyalty, constance, permanence, motivation, the involvement of feelings of belonging, are some of the consequences of engagement. These is much use of the terms consumer engagement, customer engagement, mobile advertising engagement, gaming as an instrument for engagement, user engagement, work engagement, shareholder engagement, engagement and virtual communities, audience engagement… Engagement is analysed, measured and applied, it transcends many different disciplines and is the object of various theses, research projects and articles.

Engagement is probably one of the new developing frontiers in communication of the twenty-first century.

In this issue, we appeal to you to reflect on engagement within different environments: corporate communication, marketing and advertising, journalistic communication, social, cultural, artistic and political communication, and finally the the most fruitful of environments – theological and spiritual.


Studies

BLANCH NOUGUÉS, Juan Manuel

The original meaning of the terms “commitment” (compromissum) and “engagement” in law and their current sense

Comunicación y Hombre. 2017, nº14

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LARRÚ , Juan de Dios

Engagement and human commitment: “rooms” of promise

Comunicación y Hombre. 2017, nº14

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CHICLANA, Carlos and LÓPEZ CÁNOVAS, Francisco Javier

Engagement, a platform for personal growth

Comunicación y Hombre. 2017, nº14

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CARRETERO VELASCO, María José and RANGEL PEREZ, Celia

How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival

Comunicación y Hombre. 2017, nº14

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TORRES HORTELANO, Lorenzo J.

Hero’s madness and engagement in Homeland and Sully

Comunicación y Hombre. 2017, nº14

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PIÑAS MESA, Antonio

Engagement and ways of wait in Pedro Laín Entralgo’s anthropology of hope

Comunicación y Hombre. 2017, nº14

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BERGILLOS, Ignacio

Two sides of the same coin?: a reflection on the relation between engagement and participation in the media

Comunicación y Hombre. 2017, nº14

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CERVERA FANTONI, Ángel Luis

Engagement and Armed Forces: a reflection on the engagement and loyalty of the military with public opinion

Comunicación y Hombre. 2017, nº14

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BARRACA MAIRAL, Javier

The image as source of ethics reflection and engagement

Comunicación y Hombre. 2017, nº14

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Research

DÍAZ DE LA CRUZ, Cristina and FERNÁNDEZ FERNÁNDEZ, José Luis

Culture internationalization and business ethics

Comunicación y Hombre. 2017, nº14

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BENAVIDES DELGADO, Juan

The context of the media and the new rationality

Comunicación y Hombre. 2017, nº14

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CABEZUELO LORENZO, Francisco and LANUZA AVELLO, Ana

Family and community values in John Ford’s Cinema

Comunicación y Hombre. 2017, nº14

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CABEZUELO LORENZO, Francisco and LANUZA AVELLO, Ana

Family and community values in John Ford’s Cinema

Comunicación y Hombre. 2017, nº14

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