Indexing metadata

Dublin Core	PKP Metadata elements	Document metadata
Title	Document title	Proximity television business model: limits and contributions within the digital realm
Created by	Author’s name, institution, country	Josep Àngel GUIMERÀ I ORTS; Universidad Autónoma de Barcelona
3. Subject	Discipline
3. Subject	Keyword(s)
4. Description	Abstract	The proximity business model is a valuable recruitment strategy developed by some private local TV in Catalonia and which has proved its worth for economic sustainability. Based on community-oriented content, it is financed from local advertising and public aid. However, in 2010, the model suffers legal and financial constraints that make it a problematic strategy. This paper provides, for the first time, a definition of the model, adds interpretative elements to understand it and questions its validity to medium term.
5. Editorial	Organizing institution, location	Universidad Francisco de Vitoria
6. Collaborator	Sponsor
7. Date	(DD-MM-AAAA)	2017-07-30
8. Type	State and gender	Article peer-reviewed, double-blind
8. Type	Type
9. Format	File format	PDF
10. Identifier	Uniform resource identifier	https://comunicacionyhombre.com/en/article/proximity-television-business-model-limits-and-contributions-within-the-digital-realm/
11. Source	Title; vol., num. (year)	Comunicación y Hombre; Num. 7 (2011): The impact of new media format
12. Language	English=en
13. Relationship	Complementary files
14. Coverage	Geo-spatial location, chronological period, research sample (sex, age, etc.)
15. Rights	Copyright and permissions	Copyright (c) 2017 Universidad Francisco de Vitoria This work is under a Creative Commons Attribution-NonCommercial-NoDerivable 4.0 International license.

Numbers > Number 7 > Proximity television business model: limits and contributions within the digital realm

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ISSN: 1885-365X

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GUIMERÀ I ORTS, Josep Àngel Contact

Proximity television business model: limits and contributions within the digital realm

Received1st december 2010

Accepted9th december 2010

Abstract

The proximity business model is a valuable recruitment strategy developed by some private local TV in Catalonia and which has proved its worth for economic sustainability. Based on community-oriented content, it is financed from local advertising and public aid. However, in 2010, the model suffers legal and financial constraints that make it a problematic strategy. This paper provides, for the first time, a definition of the model, adds interpretative elements to understand it and questions its validity to medium term.

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About the authors

GUIMERÀ I ORTS, Josep Àngel
Universidad Autónoma de Barcelona

Keywords

Business model
Private television
Local television
DTT
Sustainability

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GUIMERÀ I ORTS, Josep Àngel. Proximity television business model: limits and contributions within the digital realm. Comunicación y Hombre, [s.l.], n. 7, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/proximity-television-business-model-limits-and-contributions-within-the-digital-realm/ Date accessed: 17 Jul. 2024

GUIMERÀ I ORTS, Josep Àngel "Proximity television business model: limits and contributions within the digital realm" Comunicación y Hombre no. 7 (30 July 2017)

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GUIMERÀ I ORTS, Josep Àngel. "Proximity television business model: limits and contributions within the digital realm" Comunicación y Hombre, vol. 0, no. 7, 2017.

GUIMERÀ I ORTS J. Proximity television business model: limits and contributions within the digital realm. Comunicación y Hombre [Online] (2017 Jul 30); 0(7).

@article{CyH2347, author = {Josep Àngel GUIMERÀ I ORTS}, title = {Proximity television business model: limits and contributions within the digital realm}, journal = {Comunicación y Hombre}, volume = {0}, number = {7}, year = {2017}, keywords = {}, abstract = {The proximity business model is a valuable recruitment strategy developed by some private local TV in Catalonia and which has proved its worth for economic sustainability. Based on community-oriented content, it is financed from local advertising and public aid. However, in 2010, the model suffers legal and financial constraints that make it a problematic strategy. This paper provides, for the first time, a definition of the model, adds interpretative elements to understand it and questions its validity to medium term.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/proximity-television-business-model-limits-and-contributions-within-the-digital-realm/} }

Array. (2017, July). Proximity television business model: limits and contributions within the digital realm. Comunicación y Hombre, 0(7), Recovered from https://comunicacionyhombre.com/en/article/proximity-television-business-model-limits-and-contributions-within-the-digital-realm/

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