Abstract
A child, as preferred activity during his free time, chooses to watch television, a media that interferes directly in his learning of reality. Mediation of parents, school, and the media themselves, will be necessary to reach a high level of interaction with messages as they will confront their meaning. The responsability of tv networks begins by protecting the minor towards possible harmful contents for his development, and continues by showing contents of quality aimed specificly at this important sector of audience.
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