Numbers > Number 7 > Proximity television business model: limits and contributions within the digital realm
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ISSN: 1885-365X

Proximity television business model: limits and contributions within the digital realm

1st december 2010
9th december 2010

Abstract

The proximity business model is a valuable recruitment strategy developed by some private local TV in Catalonia and which has proved its worth for economic sustainability. Based on community-oriented content, it is financed from local advertising and public aid. However, in 2010, the model suffers legal and financial constraints that make it a problematic strategy. This paper provides, for the first time, a definition of the model, adds interpretative elements to understand it and questions its validity to medium term.

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