Keyword: Multiplatform

AGUADO GUADALUPE, Guadalupe and GARCÍA GARCÍA, Alberto

From Word-of-mouth to Viral marketing: key aspects of the communication across social networks

Comunicación y Hombre. 2009, nº5

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GUERRERO PÉREZ, Enrique

The multi-platform ecosystem of Spanish TV groups: entertainment formats

Comunicación y Hombre. 2011, nº7

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