Indexing metadata

Dublin Core	PKP Metadata elements	Document metadata
Title	Document title	The political logo as an instrument of significance in the electoral communication
Created by	Author’s name, institution, country	David FERNÁNDEZ CAÑAVERAL; Universidad Rey Juan Carlos Madrid (España)
3. Subject	Discipline
3. Subject	Keyword(s)
4. Description	Abstract	The logo is one of the main hallmarks of any company, product, service or event. It is the graphical representation of its personality. In electoral communication, a very persuasive field, the logo has a remarkable presence as visual signature of the party. The research presented aims at analysing the meanings conveyed by the graphical attributes of the political logo in electoral campaigns. With this goal, the logos of the main Spanish state political parties in the three campaigns conducted nationwide between 2007 and 2009 have been analysed, in terms of different variables.
5. Editorial	Organizing institution, location	Universidad Francisco de Vitoria
6. Collaborator	Sponsor
7. Date	(DD-MM-AAAA)	2017-07-30
8. Type	State and gender	Article peer-reviewed, double-blind
8. Type	Type
9. Format	File format	PDF
10. Identifier	Uniform resource identifier	https://comunicacionyhombre.com/en/article/the-political-logo-as-an-instrument-of-significance-in-the-electoral-communication/
11. Source	Title; vol., num. (year)	Comunicación y Hombre; Num. 6 (2010): Persuasive strategies in comunication
12. Language	English=en
13. Relationship	Complementary files
14. Coverage	Geo-spatial location, chronological period, research sample (sex, age, etc.)
15. Rights	Copyright and permissions	Copyright (c) 2017 Universidad Francisco de Vitoria This work is under a Creative Commons Attribution-NonCommercial-NoDerivable 4.0 International license.

Numbers > Number 6 > The political logo as an instrument of significance in the electoral communication

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ISSN: 1885-365X

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FERNÁNDEZ CAÑAVERAL, David Contact

The political logo as an instrument of significance in the electoral communication

Received3rd may 2010

Accepted8th july 2010

Abstract

The logo is one of the main hallmarks of any company, product, service or event. It is the graphical representation of its personality. In electoral communication, a very persuasive field, the logo has a remarkable presence as visual signature of the party. The research presented aims at analysing the meanings conveyed by the graphical attributes of the political logo in electoral campaigns. With this goal, the logos of the main Spanish state political parties in the three campaigns conducted nationwide between 2007 and 2009 have been analysed, in terms of different variables.

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About the authors

FERNÁNDEZ CAÑAVERAL, David
Universidad Rey Juan Carlos Madrid (España)

Keywords

Political communication
Electoral communication
Visual identity
Logos

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Indexing metadata

FERNÁNDEZ CAÑAVERAL, David. The political logo as an instrument of significance in the electoral communication. Comunicación y Hombre, [s.l.], n. 6, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/the-political-logo-as-an-instrument-of-significance-in-the-electoral-communication/ Date accessed: 17 Jul. 2024

FERNÁNDEZ CAÑAVERAL, David "The political logo as an instrument of significance in the electoral communication" Comunicación y Hombre no. 6 (30 July 2017)

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FERNÁNDEZ CAÑAVERAL, David. "The political logo as an instrument of significance in the electoral communication" Comunicación y Hombre, vol. 0, no. 6, 2017.

FERNÁNDEZ CAÑAVERAL D. The political logo as an instrument of significance in the electoral communication. Comunicación y Hombre [Online] (2017 Jul 30); 0(6).

@article{CyH2428, author = {David FERNÁNDEZ CAÑAVERAL}, title = {The political logo as an instrument of significance in the electoral communication}, journal = {Comunicación y Hombre}, volume = {0}, number = {6}, year = {2017}, keywords = {}, abstract = {The logo is one of the main hallmarks of any company, product, service or event. It is the graphical representation of its personality. In electoral communication, a very persuasive field, the logo has a remarkable presence as visual signature of the party. The research presented aims at analysing the meanings conveyed by the graphical attributes of the political logo in electoral campaigns. With this goal, the logos of the main Spanish state political parties in the three campaigns conducted nationwide between 2007 and 2009 have been analysed, in terms of different variables.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/the-political-logo-as-an-instrument-of-significance-in-the-electoral-communication/} }

Array. (2017, July). The political logo as an instrument of significance in the electoral communication. Comunicación y Hombre, 0(6), Recovered from https://comunicacionyhombre.com/en/article/the-political-logo-as-an-instrument-of-significance-in-the-electoral-communication/

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