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Dublin Core	PKP Metadata elements	Document metadata
Title	Document title	Communication strategies to build trust
Created by	Author’s name, institution, country	Mónica VIÑARÁS ABAD; Universidad CEU San Pablo
3. Subject	Discipline
3. Subject	Keyword(s)
4. Description	Abstract	Trust is an intangible value that influences decisions of individuals and decreases in crisis, due to insecurity and associated changes to this situation. Corporate communication takes on special significance this time, their ability to influence the confidence of the communities with which the organization relates. This article explores the attitudinal nature of Trust and later raise a number of tailored communication strategies and crisis contexts specific and appropriate to this goal.
5. Editorial	Organizing institution, location	Universidad Francisco de Vitoria
6. Collaborator	Sponsor
7. Date	(DD-MM-AAAA)	2017-07-23
8. Type	State and gender	Article peer-reviewed, double-blind
8. Type	Type
9. Format	File format	PDF
10. Identifier	Uniform resource identifier	https://comunicacionyhombre.com/en/article/communication-strategies-to-build-trust/
11. Source	Title; vol., num. (year)	Comunicación y Hombre; Num. 9 (2013): Citizen Journalism: between professionalism and participation
12. Language	English=en
13. Relationship	Complementary files
14. Coverage	Geo-spatial location, chronological period, research sample (sex, age, etc.)
15. Rights	Copyright and permissions	Copyright (c) 2017 Universidad Francisco de Vitoria This work is under a Creative Commons Attribution-NonCommercial-NoDerivable 4.0 International license.

Numbers > Number 9 > Communication strategies to build trust

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ISSN: 1885-365X

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VIÑARÁS ABAD, Mónica Contact

Communication strategies to build trust

Received12th september 2012

Aceptado24th june 2013

Abstract

Trust is an intangible value that influences decisions of individuals and decreases in crisis, due to insecurity and associated changes to this situation. Corporate communication takes on special significance this time, their ability to influence the confidence of the communities with which the organization relates. This article explores the attitudinal nature of Trust and later raise a number of tailored communication strategies and crisis contexts specific and appropriate to this goal.

Abstract

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About the authors

VIÑARÁS ABAD, Mónica
Universidad CEU San Pablo

Keywords

Trust
Attitude
Communication
Crisis strategies

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article

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Indexing metadata

VIÑARÁS ABAD, Mónica. Communication strategies to build trust. Comunicación y Hombre, [s.l.], n. 9, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/communication-strategies-to-build-trust/ Date accessed: 12 Jul. 2025

VIÑARÁS ABAD, Mónica "Communication strategies to build trust" Comunicación y Hombre no. 9 (23 July 2017)

@article{{CyH}{1283}, author = {VIÑARÁS ABAD M}, title = {Communication strategies to build trust}, journal = {Comunicación y Hombre}, volume = {0}, number = {9}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/communication-strategies-to-build-trust/} }

VIÑARÁS ABAD, Mónica. "Communication strategies to build trust" Comunicación y Hombre, vol. 0, no. 9, 2017.

VIÑARÁS ABAD M. Communication strategies to build trust. Comunicación y Hombre [Online] (2017 Jul 23); 0(9).

@article{CyH1283, author = {Mónica VIÑARÁS ABAD}, title = {Communication strategies to build trust}, journal = {Comunicación y Hombre}, volume = {0}, number = {9}, year = {2017}, keywords = {}, abstract = {Trust is an intangible value that influences decisions of individuals and decreases in crisis, due to insecurity and associated changes to this situation. Corporate communication takes on special significance this time, their ability to influence the confidence of the communities with which the organization relates. This article explores the attitudinal nature of Trust and later raise a number of tailored communication strategies and crisis contexts specific and appropriate to this goal.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/communication-strategies-to-build-trust/} }

Array. (2017, July). Communication strategies to build trust. Comunicación y Hombre, 0(9), Recovered from https://comunicacionyhombre.com/en/article/communication-strategies-to-build-trust/

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