Numbers > Number 9 > Communication strategies to build trust
ISSN: 1885-365X

Communication strategies to build trust

12th september 2012
24th june 2013


Trust is an intangible value that influences decisions of individuals and decreases in crisis, due to insecurity and associated changes to this situation. Corporate communication takes on special significance this time, their ability to influence the confidence of the communities with which the organization relates. This article explores the attitudinal nature of Trust and later raise a number of tailored communication strategies and crisis contexts specific and appropriate to this goal.



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