Numbers > Number 9 > Communication strategies to build trust
Research
ISSN: 1885-365X

Communication strategies to build trust

12th september 2012
24th june 2013

Abstract

Trust is an intangible value that influences decisions of individuals and decreases in crisis, due to insecurity and associated changes to this situation. Corporate communication takes on special significance this time, their ability to influence the confidence of the communities with which the organization relates. This article explores the attitudinal nature of Trust and later raise a number of tailored communication strategies and crisis contexts specific and appropriate to this goal.

Abstract

 

See full article (PDF)
<< Back to nº 9 index See next article >>
Related articles you may be interested in

PEDREIRA SOUTO, Elena

Periodismo ciudadano: entre la profesionalidad y la participación

Comunicación y Hombre. 2013, nº9

See article Share by email

Colabora en los próximos números de Comunicación y Hombre
La Aldea Global de Marshall McLuhan en 2022
CALL FOR PAPER
La Comunicación del miedo en el siglo XXI
CALL FOR PAPER