Numbers > Number 6 > Corporate communication strategies in advertising from Pontevedra printed between 1932 and 2000. Features and influences of History and Art
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ISSN: 1885-365X

Corporate communication strategies in advertising from Pontevedra printed between 1932 and 2000. Features and influences of History and Art

28th april 2010
15th may 2010

Abstract

In this paper we analyze the technical and sociocultural features permeated the actions of corporate image and identity that had emerged from business and guvernamental organizations that had appeared in the province of Pontevedra (Galicia, Spain) from the post-war until 2000. Similarly, we study the historical and artistic influences in each particular time, they had influenced the desing and implementation of these corporate identities.

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