Euphemism as an instrument of social manipulation
This paper tries to analyse the negative effects of the use and abuse by the media of euphemisms in the society as a whole and ours in particular. It does not pretend to stablish if politicians or communicators are responsible for this; it only tries to describe a situation. The study begins with a generic definition of the term and then the subtle change in its use through time is described. The corpus of the paper deals with a series of ideas transmitted to society through the most popular and widely used euphemisms today.