AGUADO GUADALUPE, Guadalupe; GARCÍA GARCÍA, Alberto. From Word-of-mouth to Viral marketing: key aspects of the communication across social networks. Comunicación y Hombre, [s.l.], n. 5, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/from-word-of-mouth-to-viral-marketing-key-aspects-of-the-communication-across-social-networks/ Date accessed: 17 Jul. 2024

AGUADO GUADALUPE, Guadalupe and GARCÍA GARCÍA, Alberto "From Word-of-mouth to Viral marketing: key aspects of the communication across social networks" Comunicación y Hombre no. 5 (31 July 2017)

@article{{CyH}{2494}, author = {AGUADO GUADALUPE G, GARCÍA GARCÍA A}, title = {From Word-of-mouth to Viral marketing: key aspects of the communication across social networks}, journal = {Comunicación y Hombre}, volume = {0}, number = {5}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/from-word-of-mouth-to-viral-marketing-key-aspects-of-the-communication-across-social-networks/} }

AGUADO GUADALUPE, Guadalupe, andAlberto GARCÍA GARCÍA. "From Word-of-mouth to Viral marketing: key aspects of the communication across social networks" Comunicación y Hombre, vol. 0, no. 5, 2017.

AGUADO GUADALUPE G, GARCÍA GARCÍA A. From Word-of-mouth to Viral marketing: key aspects of the communication across social networks. Comunicación y Hombre [Online] (2017 Jul 31); 0(5).

@article{CyH2494, author = {Guadalupe AGUADO GUADALUPE and Alberto GARCÍA GARCÍA}, title = {From Word-of-mouth to Viral marketing: key aspects of the communication across social networks}, journal = {Comunicación y Hombre}, volume = {0}, number = {5}, year = {2017}, keywords = {}, abstract = {The present article introduces the relevance that the social networks and the viral communication have acquired in the approaches of the communication as new systems of entertainment and of information. The authors explain the essential aspects to achieve the wished efficiency and the multiplier effect in the diffusion of the message that must be considered in the viral campaigns. In the article is analyzed thoroughly how the convergence needs new skills of production and design, being both concepts the key factors of the success in this new way of understanding the communication.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/from-word-of-mouth-to-viral-marketing-key-aspects-of-the-communication-across-social-networks/} }

AGUADO GUADALUPE, G & GARCÍA GARCÍA, A. (2017, July). From Word-of-mouth to Viral marketing: key aspects of the communication across social networks. Comunicación y Hombre, 0(5), Recovered from https://comunicacionyhombre.com/en/article/from-word-of-mouth-to-viral-marketing-key-aspects-of-the-communication-across-social-networks/