Keyword: Interaction

AGUADO GUADALUPE, Guadalupe and GARCÍA GARCÍA, Alberto

From Word-of-mouth to Viral marketing: key aspects of the communication across social networks

Comunicación y Hombre. 2009, nº5

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BERGILLOS, Ignacio

Two sides of the same coin?: a reflection on the relation between engagement and participation in the media

Comunicación y Hombre. 2017, nº14

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