Two sides of the same coin?: a reflection on the relation between engagement and participation in the media
This text presents the main disciplines and theoretical approaches that study media engagement and adopts an interdisciplinary understanding of the concept. Through an extensive literature review it problematizes engagement taking into account the nuances that link it to other concepts, such as interactivity, affective economy, commitment and, fundamentally, participation. It finally points to the need to interpret these complex phenomena that involve audiences on the basis of a relationship of trust and mutual respect that recognizes its power imbalances and its moral and affective implications.