Research
Generation Y advertising professionals and the workfamily life: the work-family conflict expectations
24th november 2010
13th april 2011
Abstract
In a work environment characterized by the war for talent, the knowledge of values, attitudes and expectations of different generational cohorts are core issues for organizations. Previous studies confirm the high value that Generation Y gives to work-family balance. In this article we state, as the general objective, to analyse the anticipated work-family conflict expectations of the Generation Y advertising professionals during college. The results show that the anticipated workfamily conflict expectations are low and the apathy to these issues could explain why these expectations do not impact their work goals.
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