BAÑOS GONZALEZ, Miguel; RODRÍGUEZ GARCÍA, Teresa. NGO’s communication through 3D virtual media. An exploratory study in Second Life. Comunicación y Hombre, [s.l.], n. 7, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/ngos-communication-through-3d-virtual-media-an-exploratory-study-in-second-life/ Date accessed: 17 Jul. 2024

BAÑOS GONZALEZ, Miguel and RODRÍGUEZ GARCÍA, Teresa "NGO’s communication through 3D virtual media. An exploratory study in Second Life" Comunicación y Hombre no. 7 (30 July 2017)

@article{{CyH}{2356}, author = {BAÑOS GONZALEZ M, RODRÍGUEZ GARCÍA T}, title = {NGO’s communication through 3D virtual media. An exploratory study in Second Life}, journal = {Comunicación y Hombre}, volume = {0}, number = {7}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/ngos-communication-through-3d-virtual-media-an-exploratory-study-in-second-life/} }

BAÑOS GONZALEZ, Miguel, andTeresa RODRÍGUEZ GARCÍA. "NGO’s communication through 3D virtual media. An exploratory study in Second Life" Comunicación y Hombre, vol. 0, no. 7, 2017.

BAÑOS GONZALEZ M, RODRÍGUEZ GARCÍA T. NGO’s communication through 3D virtual media. An exploratory study in Second Life. Comunicación y Hombre [Online] (2017 Jul 30); 0(7).

@article{CyH2356, author = {Miguel BAÑOS GONZALEZ and Teresa RODRÍGUEZ GARCÍA}, title = {NGO’s communication through 3D virtual media. An exploratory study in Second Life}, journal = {Comunicación y Hombre}, volume = {0}, number = {7}, year = {2017}, keywords = {}, abstract = {With a media more and more saturated of advertising and with a contents offering that grows constantly, the virtual worlds are being integrated into the communication strategies as an alternative to access certain audience. In this context, NGOs explore the possibilities of the new information technologies by using new formulas that are more economical and efficient. This article shows the results of a study carried out in order to analyse the that NGO’s communication strategies through metaverse platforms, focusing on one of the virtual worlds that offer more possibilities to this type of organisations: Second Life.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/ngos-communication-through-3d-virtual-media-an-exploratory-study-in-second-life/} }

BAÑOS GONZALEZ, M & RODRÍGUEZ GARCÍA, T. (2017, July). NGO’s communication through 3D virtual media. An exploratory study in Second Life. Comunicación y Hombre, 0(7), Recovered from https://comunicacionyhombre.com/en/article/ngos-communication-through-3d-virtual-media-an-exploratory-study-in-second-life/