Social Communication in the EAHE and emerging professional challenges
The beginning of spanish degrees in Social Communication clears renewed consideration by university in a sector that combines economic and cultural facets: multimedia industries. This paper reviews how the information society and professional market requires renew elements for graduates in creative and cultural industries. The reasons to modernizing higher education are new professions at a Knowledge Society. University administrator and business world are facing an adaptation of relationship not always well understood. Social Communication is inserted in a global world opened by Information and Communication Technologies (ICT). This situation revives the competitiveness based on qualified professionals, and conciliation between companies and universities.