Numbers > Number 7 > Spanish consumers and their use of bank cards: lines of action for its future development
Research
ISSN: 1885-365X

Spanish consumers and their use of bank cards: lines of action for its future development

7 march 2011
17 may 2011

Abstract

The aim of this project is to analyze the current level of use of bank cards by Spanish consumers, as well as the reasoning behind it, in order to allow Spanish financial entities to identify possibilities for the future implementation of bank cards in new situations, thus allowing them to increase their revenues and counter the reduction that has characterized them since 2005, as a result of the fall in the interchange rates applied in this business. Research on these entities has been carried out to this end.

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