In this study I ask about the political effects of the emergence and endless spread of our digital avatars. What are the political consequences of the mutation of the presentation of our personal identity in everyday life embodied in our digital avatars? In short, what are the political consequences of the digital transformation of the public sphere and the way we show ourselves in it? And, in turn, what are the consequences of this technological and political transformation for citizens» own personal identities, for their construction and exposure? In order to answer these questions while avoiding the fatalism that usually accompanies them, I propose a detour through the history of the public sphere and its technological transformations, as well as the political forms that corresponded to these transformations. The political theories of Hannah Arendt and Albert O. Hirschman are crucial in my journey in order to make political sense of the identitarian apogee of the new public sphere after the advent of the internet. In the development of this paper, I put to work two concepts of my own that have an essential relationship: identity gesture and mass public conversation..
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