Indexing metadata

Dublin Core	PKP Metadata elements	Document metadata
Title	Document title	The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?
Created by	Author’s name, institution, country	Laura CERVI;
Created by	Author’s name, institution, country	Nuria ROCA;
3. Subject	Discipline
3. Subject	Keyword(s)
4. Description	Abstract	The US political campaigning is moving to the Internet. But what is happening in the other countries? Many authors are speaking of an “Americanization” of politics. The aim of our paper is to understand whether in Spain we are experiencing this phenomenon. Thus we are going to observe how the main candidates used the Internet during the election campaign for the general elections of December of 2015. Spanish candidates start using social network in order to promote their public figure, but still they don’t reach any notable level of interaction and they do not effectively promote participation.
5. Editorial	Organizing institution, location	Universidad Francisco de Vitoria
6. Collaborator	Sponsor
7. Date	(DD-MM-AAAA)	2017-07-22
8. Type	State and gender	Article peer-reviewed, double-blind
8. Type	Type
9. Format	File format	PDF
10. Identifier	Uniform resource identifier	https://comunicacionyhombre.com/en/article/the-modernization-of-the-electoral-campaign-for-the-general-elections-in-spain-2015/
11. Source	Title; vol., num. (year)	Comunicación y Hombre; Num. 13 (2017): New forms of Political Communication II
12. Language	English=en
13. Relationship	Complementary files
14. Coverage	Geo-spatial location, chronological period, research sample (sex, age, etc.)
15. Rights	Copyright and permissions	Copyright (c) 2017 Universidad Francisco de Vitoria This work is under a Creative Commons Attribution-NonCommercial-NoDerivable 4.0 International license.

Numbers > Number 13 > The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?

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ISSN: 1885-365X

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The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?

Received10th november 2016

Acepted10th december 2016

Abstract

The US political campaigning is moving to the Internet. But what is happening in the other countries? Many authors are speaking of an “Americanization” of politics. The aim of our paper is to understand whether in Spain we are experiencing this phenomenon. Thus we are going to observe how the main candidates used the Internet during the election campaign for the general elections of December of 2015. Spanish candidates start using social network in order to promote their public figure, but still they don’t reach any notable level of interaction and they do not effectively promote participation.

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About the authors

CERVI, Laura
ROCA, Nuria

Keywords

Americanization
Election campaigns
Facebook
Political communication
Spanish elections
Twitter

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CERVI, Laura; ROCA, Nuria. The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?. Comunicación y Hombre, [s.l.], n. 13, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/the-modernization-of-the-electoral-campaign-for-the-general-elections-in-spain-2015/ Date accessed: 31 Oct. 2025

CERVI, Laura and ROCA, Nuria "The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?" Comunicación y Hombre no. 13 (22 July 2017)

@article{{CyH}{1072}, author = {CERVI L, ROCA N}, title = {The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?}, journal = {Comunicación y Hombre}, volume = {0}, number = {13}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/the-modernization-of-the-electoral-campaign-for-the-general-elections-in-spain-2015/} }

CERVI, Laura, andNuria ROCA. "The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?" Comunicación y Hombre, vol. 0, no. 13, 2017.

CERVI L, ROCA N. The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?. Comunicación y Hombre [Online] (2017 Jul 22); 0(13).

@article{CyH1072, author = {Laura CERVI and Nuria ROCA}, title = {The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?}, journal = {Comunicación y Hombre}, volume = {0}, number = {13}, year = {2017}, keywords = {}, abstract = {The US political campaigning is moving to the Internet. But what is happening in the other countries? Many authors are speaking of an “Americanization” of politics. The aim of our paper is to understand whether in Spain we are experiencing this phenomenon. Thus we are going to observe how the main candidates used the Internet during the election campaign for the general elections of December of 2015. Spanish candidates start using social network in order to promote their public figure, but still they don’t reach any notable level of interaction and they do not effectively promote participation.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/the-modernization-of-the-electoral-campaign-for-the-general-elections-in-spain-2015/} }

CERVI, L & ROCA, N. (2017, July). The modernization of the electoral campaign for the general elections in Spain (2015). Towards Americanization?. Comunicación y Hombre, 0(13), Recovered from https://comunicacionyhombre.com/en/article/the-modernization-of-the-electoral-campaign-for-the-general-elections-in-spain-2015/

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