CLEMENTE MEDIAVILLA, Jorge; VISIERS ELIZAINCÍN, Ana. The role of the Producer in advertising agencies in Spain. Comunicación y Hombre, [s.l.], n. 15, 2019. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/the-role-of-the-producer-in-advertising-agencies-in-spain/ Date accessed: 05 Nov. 2024

CLEMENTE MEDIAVILLA, Jorge and VISIERS ELIZAINCÍN, Ana "The role of the Producer in advertising agencies in Spain" Comunicación y Hombre no. 15 (11 January 2019)

@article{{CyH}{3780}, author = {Clemente Mediavilla J, Visiers Elizaincín A}, title = {The role of the Producer in advertising agencies in Spain}, journal = {Comunicación y Hombre}, volume = {0}, number = {15}, year = {2019}, url = {https://comunicacionyhombre.com/en/article/the-role-of-the-producer-in-advertising-agencies-in-spain/} }

Clemente Mediavilla, Jorge, andAna Visiers Elizaincín. "The role of the Producer in advertising agencies in Spain" Comunicación y Hombre, vol. 0, no. 15, 2019.

Clemente Mediavilla J, Visiers Elizaincín A. The role of the Producer in advertising agencies in Spain. Comunicación y Hombre [Online] (2019 Jan 11); 0(15).

@article{CyH3780, author = {Jorge CLEMENTE MEDIAVILLA and Ana VISIERS ELIZAINCÍN}, title = {The role of the Producer in advertising agencies in Spain}, journal = {Comunicación y Hombre}, volume = {0}, number = {15}, year = {2019}, keywords = {}, abstract = {The economic crisis of 2008 meant the disappearance of the production departments in many advertising agencies in Spain. Due to the reduction of the investment in advertising, the agencies decided to save costs and began hiring external producers for the development of audiovisual productions. Through in-depth interviews with advertisers, agencies and producers, this paper analyzes what the loss of these production departments meant, the disadvantages of an external producer and the appearance of new figures in the advertisers who carry out the work of the agency Producer.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/the-role-of-the-producer-in-advertising-agencies-in-spain/} }

CLEMENTE MEDIAVILLA, J & VISIERS ELIZAINCÍN, A. (2019, January). The role of the Producer in advertising agencies in Spain. Comunicación y Hombre, 0(15), Recovered from https://comunicacionyhombre.com/en/article/the-role-of-the-producer-in-advertising-agencies-in-spain/