Keyword: advertising

VICENTE FERNÁNDEZ , Pilar

The beauty discourse in cosmetic and brand advertising: promises and messages aimed at female audiences

Comunicación y Hombre. 2024, nº20

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JIMÉNEZ-MARÍN, Gloria; BELLIDO-PÉREZ, Elena and RUDA, Cristina

Approaching to the effectiveness of music in advertising: audio branding and brand recall

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MARTÍNEZ PASTOR, Esther and NICOLÁS OJEDA, Miguel Ángel

A panoramic view of complaints in advertising and children in Autocontrol (2008-2018)

Comunicación y Hombre. 2019, nº15

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CLEMENTE MEDIAVILLA, Jorge and VISIERS ELIZAINCÍN, Ana

The role of the Producer in advertising agencies in Spain

Comunicación y Hombre. 2019, nº15

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MARTÍNEZ RODRIGO, Stella

Children before television advertising

Comunicación y Hombre. 2005, nº1

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MONTERO DÍAZ, Mercedes and NAVARRO ARROYO, Mariano

Communication and Social Change: some historical examples

Comunicación y Hombre. 2008, nº4

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ARROYO ALMARAZ, Isidoro and MARTÍN NIETO, Rebeca

Creativity and research into multicultural advertising: way of integration

Comunicación y Hombre. 2009, nº5

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BAÑOS GONZALEZ, Miguel

The humor as a creativity factor in tv advertising

Comunicación y Hombre. 2009, nº5

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ORTIZ SOBRINO, Miguel Ángel

The new legal context for the financing of the public broadcast television in Spain

Comunicación y Hombre. 2010, nº6

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