Numbers > Number 15 > A panoramic view of complaints in advertising and children in Autocontrol (2008-2018)
Research
ISSN: 1885-365X

A panoramic view of complaints in advertising and children in Autocontrol (2008-2018)

10th october 2018
6th november 2018

Abstract

This article offers an overview of all complaints filed with the Association for Self-Regulation of Commercial Communication (Autocontrol) on advertising and children during the last twenty years (1998-2018). There has been a sample of 68 cases. Through a quantitative and qualitative methodology the complaints have been analyzed in relation to the type of advertising complaint, the arguments on which they have based, what measures have been carried out by Autocontrol and who are the main complainant and complaint.

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