Keyword: advertising
Social Communication in the EAHE and emerging professional challenges
Comunicación y Hombre. 2010, nº6
The evolution from the rational speech to emocional speech in El Sol. The Iberoamerican Advertising Communication Festival (1988-1998-2008)
Comunicación y Hombre. 2010, nº6
Generation Y advertising professionals and the workfamily life: the work-family conflict expectations
Comunicación y Hombre. 2011, nº7
The context of the media and the new rationality
Comunicación y Hombre. 2017, nº14
How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival
Comunicación y Hombre. 2017, nº14
Public service advertising: legal regulation and disputes
Comunicación y Hombre. 2013, nº9
YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform
Comunicación y Hombre. 2017, nº13