Numbers > Number 13 > YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform
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ISSN: 1885-365X

YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform

5th november2016
5th december 2016

Abstract

In addition to being the most used video platform in the world, YouTube has become an essential tool for the communication and advertising strategy of brands, since on YouTube they can generate really relevant audiovisual content with the possibility of being interactive, Commented and shared. Through the five campaigns most viewed worldwide in the last decade on YouTube, we look for the parameters that share the five campaigns of five different brands. We will analyze your engagement, your insight, your creativity, what has really made you viral and how these advertisers and advertisers have made sure that these videos from their campaigns have wanted to be searched, seen and shared by users.

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