Keyword: Advertising
The beauty discourse in cosmetic and brand advertising: promises and messages aimed at female audiences
Comunicación y Hombre. 2024, nº20
Approaching to the effectiveness of music in advertising: audio branding and brand recall
A panoramic view of complaints in advertising and children in Autocontrol (2008-2018)
Comunicación y Hombre. 2019, nº15
The role of the Producer in advertising agencies in Spain
Comunicación y Hombre. 2019, nº15
Communication and Social Change: some historical examples
Comunicación y Hombre. 2008, nº4
Creativity and research into multicultural advertising: way of integration
Comunicación y Hombre. 2009, nº5
The humor as a creativity factor in tv advertising
Comunicación y Hombre. 2009, nº5
The new legal context for the financing of the public broadcast television in Spain
Comunicación y Hombre. 2010, nº6