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ISSN: 1885-365X

Children before television advertising

8th may 2005
4th june 2005

Abstract

Children have been considered as the must defenceless public before the advertising persuasion, especially due to their ingenuousness. For this reason, the advertising addressed to them must be regulated by parents, educators, the Media and the advertising companies. Another of de must effective resorts to protect children against advertising manipulation consists of education them for de critical use of de Media and through it.

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