Keyword: Advertising

MENESES FERNÁNDEZ, María Dolores and GONZÁLEZ GONZÁLEZ, Carina Soledad

Social Communication in the EAHE and emerging professional challenges

Comunicación y Hombre. 2010, nº6

See article Share by email

FARRÁN TEIXIDÓ, Eduard and LÓPEZ LITA, Rafael

The evolution from the rational speech to emocional speech in El Sol. The Iberoamerican Advertising Communication Festival (1988-1998-2008)

Comunicación y Hombre. 2010, nº6

See article Share by email

HERNÁNDEZ RUIZ, Alejandra; MARTÍN LLAGUNO, Marta and BELÉNDEZ VÁZQUEZ, Marina

Generation Y advertising professionals and the workfamily life: the work-family conflict expectations

Comunicación y Hombre. 2011, nº7

See article Share by email

BENAVIDES DELGADO, Juan

The context of the media and the new rationality

Comunicación y Hombre. 2017, nº14

See article Share by email

CARRETERO VELASCO, María José and RANGEL PEREZ, Celia

How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival

Comunicación y Hombre. 2017, nº14

See article Share by email

MARTÍNEZ PASTOR, Esther

Public service advertising: legal regulation and disputes

Comunicación y Hombre. 2013, nº9

See article Share by email

ANTOLÍN PRIETO, Rebeca and CLEMENTE MEDIAVILLA, Jorge

YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform

Comunicación y Hombre. 2017, nº13

See article Share by email