Indexing metadata

Dublin Core	PKP Metadata elements	Document metadata
Title	Document title	The humor as a creativity factor in tv advertising
Created by	Author’s name, institution, country	Miguel BAÑOS GONZALEZ; Universidad Rey Juan Carlos. Madrid (España)
3. Subject	Discipline
3. Subject	Keyword(s)
4. Description	Abstract	The purpose of this research is to investigate whether the humor is a sufficiently important aspect of the advertising creativity in TV media. An experiment, where humor is compared with other methods recently used, has been designed to prove it. Creativity of the advertising messages specifically produced for the experiment is evaluated by a group of experts, who take into consideration a series of factors that are characteristic of general creativity and others that are fundamental for creativity focused on commercial communication.
5. Editorial	Organizing institution, location	Universidad Francisco de Vitoria
6. Collaborator	Sponsor
7. Date	(DD-MM-AAAA)	2017-07-31
8. Type	State and gender	Article peer-reviewed, double-blind
8. Type	Type
9. Format	File format	PDF
10. Identifier	Uniform resource identifier	https://comunicacionyhombre.com/en/article/the-humor-as-creativity-factor-in-tv-advertising/
11. Source	Title; vol., num. (year)	Comunicación y Hombre; Num. 5 (2009): New trends in social media
12. Language	English=en
13. Relationship	Complementary files
14. Coverage	Geo-spatial location, chronological period, research sample (sex, age, etc.)
15. Rights	Copyright and permissions	Copyright (c) 2017 Universidad Francisco de Vitoria This work is under a Creative Commons Attribution-NonCommercial-NoDerivable 4.0 International license.

Numbers > Number 5 > The humor as a creativity factor in tv advertising

Research

ISSN: 1885-365X

Compartir en RRSS:

BAÑOS GONZALEZ, Miguel Universidad Rey Juan Carlos. Madrid (España) Contact 0000000000

The humor as a creativity factor in tv advertising

Received26th january 2009

Accepted21th april 2009

Abstract

The purpose of this research is to investigate whether the humor is a sufficiently important aspect of the advertising creativity in TV media. An experiment, where humor is compared with other methods recently used, has been designed to prove it. Creativity of the advertising messages specifically produced for the experiment is evaluated by a group of experts, who take into consideration a series of factors that are characteristic of general creativity and others that are fundamental for creativity focused on commercial communication.

See full article (PDF)