BAÑOS GONZALEZ, Miguel. The humor as a creativity factor in tv advertising. Comunicación y Hombre, [s.l.], n. 5, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/the-humor-as-creativity-factor-in-tv-advertising/ Date accessed: 12 Jul. 2025

BAÑOS GONZALEZ, Miguel "The humor as a creativity factor in tv advertising" Comunicación y Hombre no. 5 (31 July 2017)

@article{{CyH}{2510}, author = {BAÑOS GONZALEZ M}, title = {The humor as a creativity factor in tv advertising}, journal = {Comunicación y Hombre}, volume = {0}, number = {5}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/the-humor-as-creativity-factor-in-tv-advertising/} }

BAÑOS GONZALEZ, Miguel. "The humor as a creativity factor in tv advertising" Comunicación y Hombre, vol. 0, no. 5, 2017.

BAÑOS GONZALEZ M. The humor as a creativity factor in tv advertising. Comunicación y Hombre [Online] (2017 Jul 31); 0(5).

@article{CyH2510, author = {Miguel BAÑOS GONZALEZ}, title = {The humor as a creativity factor in tv advertising}, journal = {Comunicación y Hombre}, volume = {0}, number = {5}, year = {2017}, keywords = {}, abstract = {The purpose of this research is to investigate whether the humor is a sufficiently important aspect of the advertising creativity in TV media. An experiment, where humor is compared with other methods recently used, has been designed to prove it. Creativity of the advertising messages specifically produced for the experiment is evaluated by a group of experts, who take into consideration a series of factors that are characteristic of general creativity and others that are fundamental for creativity focused on commercial communication.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/the-humor-as-creativity-factor-in-tv-advertising/} }

Array. (2017, July). The humor as a creativity factor in tv advertising. Comunicación y Hombre, 0(5), Recovered from https://comunicacionyhombre.com/en/article/the-humor-as-creativity-factor-in-tv-advertising/