Creativity and research into multicultural advertising: way of integration
The consumption is a symbol to integrate inmigrants because inmigrants do the same things that natives. Advertisement continues been an important tool to integrate inmigrants. This article analices creative strategy and messages analysis in campaign manages to inmigrants. We consider that they exceeds of stereotypes. The most of the campaign are about communication, banks and food. They are about Co-development too as we could see in Social Universitary Advertisement Festival Solidar&dar in Rey Juan Carlos University whose chairman is Isidoro Arroyo.