The thematic television channels aimed at children and youth. An analysis of the profiles of Disney Channel, Neox and Boing on Facebook
Social networks contribute to improve the consumption of television content through participation. The thematic channels aimed to children and youth have also expanded their online presence by creating a profile on the leading social network in Spain. In this paper we analyze Boing, Disney Channel and Neox profiles in Facebook. Using a quantitative-qualitative methodology, we analyze the degree of channels´ interactivity and the level of popularity, engagement and virality of their messages, distinguishing between child and youth target. Results show that channels use Facebook mainly as a promotional tool and that they generate little engagement.