Numbers > Number 12 > Twitter-rhetoric to reach votes in electoral campaigns. The case of the 2015 election in Catalonia
Study
ISSN: 1885-365X

Twitter-rhetoric to reach votes in electoral campaigns. The case of the 2015 election in Catalonia

30th april 2016
17th may 2016

Abstract

Electoral campaigns on Twitter are characterized by self-reference. Political parties and their candidates tend to self-promotion and forget other functions. The aim of this study is to evaluate if political class, in addition to using Twitter as a speaker, take advantage of the potential of the Twitter-rhetoric to empathize with voters. To do this, the case of the 2015 election in Catalonia is studied. The analysis of more than 3.000 tweets shows that parties made an institutional use of Twitter, while some candidates practised ways of approaching to citizens, although moderately.

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