Keyword: persuasion

DÍAZ RIVERA, Paola Eunice and GARCÍA BARRÓN, Luis Alberto

Discourse of fear: why emotion convinces us more than reason

Comunicación y Hombre. 2023, nº19

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MARTÍNEZ PASTOR, Esther

Public service advertising: legal regulation and disputes

Comunicación y Hombre. 2013, nº9

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D’ADAMO, Orlando and GARCÍA BEAUDOUX, Virginia

Political Communication: Storytelling, Political Narratives and Persuasion

Comunicación y Hombre. 2016, nº12

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