CARRETERO VELASCO, María José; RANGEL PEREZ, Celia . How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival. Comunicación y Hombre, [s.l.], n. 14, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/how-advertising-is-changing-the-way-to-create-engagement/ Date accessed: 17 Jul. 2024

CARRETERO VELASCO, María José and RANGEL PEREZ, Celia "How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival" Comunicación y Hombre no. 14 (27 July 2017)

@article{{CyH}{1994}, author = {CARRETERO VELASCO M, RANGEL PEREZ C}, title = {How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival}, journal = {Comunicación y Hombre}, volume = {0}, number = {14}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/how-advertising-is-changing-the-way-to-create-engagement/} }

CARRETERO VELASCO, María José, andCelia RANGEL PEREZ. "How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival" Comunicación y Hombre, vol. 0, no. 14, 2017.

CARRETERO VELASCO M, RANGEL PEREZ C. How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival. Comunicación y Hombre [Online] (2017 Jul 27); 0(14).

@article{CyH1994, author = {María José CARRETERO VELASCO and Celia RANGEL PEREZ}, title = {How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival}, journal = {Comunicación y Hombre}, volume = {0}, number = {14}, year = {2017}, keywords = {}, abstract = {The evolution that current advertising is experiencing, with new resources, omni-channel strategies and a better measurement capability, can also be appreciated in the creation of new methods to effect engagement. The companies have understood the need to earn credibility and to accept the new role of communication defined in the Cluetrain Manifesto, and have banked on non-conventional methods, including both the consumer and the streets in their strategies and generating a dialogue with them, so as to achieve such engagement. The integration of new marketing areas, the new communication tools, as well as those of innovation and strategic planning, are trends in the new and necessary connection with the consumer.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/how-advertising-is-changing-the-way-to-create-engagement/} }

CARRETERO VELASCO, M & RANGEL PEREZ, C. (2017, July). How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival. Comunicación y Hombre, 0(14), Recovered from https://comunicacionyhombre.com/en/article/how-advertising-is-changing-the-way-to-create-engagement/