ARROYO ALMARAZ, Isidoro; MARTÍN NIETO, Rebeca. Creativity and research into multicultural advertising: way of integration. Comunicación y Hombre, [s.l.], n. 5, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/creativity-and-research-into-multicultural-advertising-way-of-integration/ Date accessed: 17 Jul. 2024

ARROYO ALMARAZ, Isidoro and MARTÍN NIETO, Rebeca "Creativity and research into multicultural advertising: way of integration" Comunicación y Hombre no. 5 (31 July 2017)

@article{{CyH}{2518}, author = {ARROYO ALMARAZ I, MARTÍN NIETO R}, title = {Creativity and research into multicultural advertising: way of integration}, journal = {Comunicación y Hombre}, volume = {0}, number = {5}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/creativity-and-research-into-multicultural-advertising-way-of-integration/} }

ARROYO ALMARAZ, Isidoro, andRebeca MARTÍN NIETO. "Creativity and research into multicultural advertising: way of integration" Comunicación y Hombre, vol. 0, no. 5, 2017.

ARROYO ALMARAZ I, MARTÍN NIETO R. Creativity and research into multicultural advertising: way of integration. Comunicación y Hombre [Online] (2017 Jul 31); 0(5).

@article{CyH2518, author = {Isidoro ARROYO ALMARAZ and Rebeca MARTÍN NIETO}, title = {Creativity and research into multicultural advertising: way of integration}, journal = {Comunicación y Hombre}, volume = {0}, number = {5}, year = {2017}, keywords = {}, abstract = {The consumption is a symbol to integrate inmigrants because inmigrants do the same things that natives. Advertisement continues been an important tool to integrate inmigrants. This article analices creative strategy and messages analysis in campaign manages to inmigrants. We consider that they exceeds of stereotypes. The most of the campaign are about communication, banks and food. They are about Co-development too as we could see in Social Universitary Advertisement Festival Solidar&dar in Rey Juan Carlos University whose chairman is Isidoro Arroyo.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/creativity-and-research-into-multicultural-advertising-way-of-integration/} }

ARROYO ALMARAZ, I & MARTÍN NIETO, R. (2017, July). Creativity and research into multicultural advertising: way of integration. Comunicación y Hombre, 0(5), Recovered from https://comunicacionyhombre.com/en/article/creativity-and-research-into-multicultural-advertising-way-of-integration/