Numbers > Number 16
16

Data comunicación: Data driven/Human driven

Enero 2020
Introduction     Studies     Research     Reviews

Introduction

When we started the edition of this new issue of the magazine, we decided to make an appeal to learn about the use of data in communication and the possible enrichment it brings from the point of view of humanism. It will be the Data that will lead us to new forms of communication or it will always be man who will lead the communication. Data driven or Human driven?

Humanism has a lot to do in this field Data, but it must act, interfere, understand, study, analyze and finally play in favor.

In this issue of Communication and Man, an appeal has been made to collect articles that address the use of Data from different areas of knowledge, and the opportunity is open to us. To carry out the elaboration of number 16, the interdisciplinary approach has been maintained in different areas such as Company Communication, Advertising, Journalistic Information, Medicine, Sports, Business, Music, Art …


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Studies

CARO-CASTAÑO, Lucía and SELVA-RUIZ, David

Data storytelling: the use of data in the construction of brand advertising stories

Comunicación y Hombre. 2020, nº16

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LUJÁN VILLAR, Juan David and LUJÁN VILLAR, Roberto Carlos

Recognition of musical emotions through data and digital technologies

Comunicación y Hombre. 2020, nº16

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FERNÁNDEZ-HERNÁNDEZ, Ruth; GARCÍA-MUIÑA, Fernando Enrique and VACAS-GUERRERO, Trinidad

The arrival of Data to museums

Comunicación y Hombre. 2020, nº16

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FLORES VIVAR, Jesús Miguel

Big data, algorithmization and new media against disinformation and fake news. Bots to minimize the impact on organizations

Comunicación y Hombre. 2020, nº16

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ACED TOLEDANO, Cristina and MIQUEL SEGARRA, Susana

Big data: the data revolution and its impact on corporate communication

Comunicación y Hombre. 2020, nº16

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GALLARDO GUERRERO, Leonor and GARCÍA UNANUE, Jorge

Data, analytics and digitization as keys to the future in public and private sports management

Comunicación y Hombre. 2020, nº16

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MENASALVAS RUIZ, Ernestina; PROVENCIO PULLA, Mariano; RODRÍGUEZ-GONZÁLEZ, Alejandro and TORRENTE, María

Can data science help us improve the prognosis and treatment of cancer patients?

Comunicación y Hombre. 2020, nº16

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AGUADO GUADALUPE, Guadalupe and GARCÍA GARCÍA, Alberto

Generation of value through the use of Open Data in communication with citizens: the case of the National Library of Spain and the Junta de Castilla y León

Comunicación y Hombre. 2020, nº16

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ALCARAZ-RODRÍGUEZ, Rafael E.; CABALLERO-GARCÍA, Presentación A.; GUILLÉN TORTAJADA, Esmeralda; JIMÉNEZ MARTÍNEZ, MªPilar and SZALAI, Lászlo

Design and initial validation of an instrument for measuring entrepreneurial competence regarding its treatment and communication in university classrooms. Preliminary data.

Comunicación y Hombre. 2020, nº16

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ARDINI, Claudia G. and MIRAD, Nahúm

The use of big data in politics or the politics of big data

Comunicación y Hombre. 2020, nº16

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Research

FERNÁNDEZ BARBUDO, Carlos and MARTÍNEZ RIVAS, Rafael

Art and politics in Mateo Maté: a case study

Comunicación y Hombre. 2020, nº16

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HERNANDO GÓMEZ, Ángel; ROMERO-RODRÍGUEZ, Luis M. and VALDEZ-LÓPEZ, Orlando E.

Tabloidization and media spectacularization: conceptual discussion and empirical approaches

Comunicación y Hombre. 2020, nº16

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RUIZ MORAL, Roger

Epistemological, anthropological, ethical and educational considerations for a Person-Centered Clinical Communication

Comunicación y Hombre. 2020, nº16

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CASTAÑERA RIBÉ, Cecilia; DE LA CALLE MALDONADO, Carmen and GIMÉNEZ ARMENTIA, Pilar

The incommunicability of the mystery of suffering

Comunicación y Hombre. 2020, nº16

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CARRASCAL DOMÍNGUEZ, Silvia and DE LA ROSA, Daniel

Education for Sustainable Development: a study on the dissemination and contextualization of education in the written press in Spain: El Mundo, ABC and La Vanguardia

Comunicación y Hombre. 2020, nº16

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GONZÁLVEZ VALLÉS, Juan Enrique; RINCÓN ALONSO, Silvia and VIÑARÁS ABAD, Mónica

Interpersonal Communication and Internal Communication in companies: an analysis from the profession and the University

Comunicación y Hombre. 2020, nº16

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Reviews

AGEJAS ESTEBAN, José Ángel

Let's talk about suicide

Comunicación y Hombre. 2020, nº16

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OLMEDO NERI, Raúl Anthony

The power of the advertising industry in Mexico

Comunicación y Hombre. 2020, nº16

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CABEZUELO LORENZO, Francisco

The advertising business in the digital society of the Valencia Community

Comunicación y Hombre. 2020, nº16

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RODRÍGUEZ ACEVEDO, Cruz Javier

Don Manuel's war

Comunicación y Hombre. 2020, nº16

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ABELLÁN-GARCÍA BARRIO, Álvaro

Infoethics. Journalism freed from the politically correct

Comunicación y Hombre. 2020, nº16

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FRAGERO GUERRA, Carmen

The disgusting

Comunicación y Hombre. 2020, nº16

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