Numbers > Number 16
16

Data comunicación: Data driven/Human driven

Enero 2020
Introduction     Studies     Research     Reviews

Introduction

When we started the edition of this new issue of the magazine, we decided to make an appeal to learn about the use of data in communication and the possible enrichment it brings from the point of view of humanism. It will be the Data that will lead us to new forms of communication or it will always be man who will lead the communication. Data driven or Human driven?

Humanism has a lot to do in this field Data, but it must act, interfere, understand, study, analyze and finally play in favor.

In this issue of Communication and Man, an appeal has been made to collect articles that address the use of Data from different areas of knowledge, and the opportunity is open to us. To carry out the elaboration of number 16, the interdisciplinary approach has been maintained in different areas such as Company Communication, Advertising, Journalistic Information, Medicine, Sports, Business, Music, Art …


See full introduction

Studies

CARO-CASTAÑO, Lucía and SELVA-RUIZ, David

Data storytelling: the use of data in the construction of brand advertising stories

Comunicación y Hombre. 2020, nº16

See article Share by email

LUJÁN VILLAR, Juan David and LUJÁN VILLAR, Roberto Carlos

Recognition of musical emotions through data and digital technologies

Comunicación y Hombre. 2020, nº16

See article Share by email

FERNÁNDEZ-HERNÁNDEZ, Ruth; VACAS-GUERRERO, Trinidad and GARCÍA-MUIÑA, Fernando Enrique

The arrival of Data to museums

Comunicación y Hombre. 2020, nº16

See article Share by email

FLORES VIVAR, Jesús Miguel

Big data, algorithmization and new media against disinformation and fake news. Bots to minimize the impact on organizations

Comunicación y Hombre. 2020, nº16

See article Share by email

MIQUEL SEGARRA, Susana and ACED TOLEDANO, Cristina

Big data: the data revolution and its impact on corporate communication

Comunicación y Hombre. 2020, nº16

See article Share by email

GALLARDO GUERRERO, Leonor and GARCÍA UNANUE, Jorge

Data, analytics and digitization as keys to the future in public and private sports management

Comunicación y Hombre. 2020, nº16

See article Share by email

MENASALVAS RUIZ, Ernestina; RODRÍGUEZ-GONZÁLEZ, Alejandro; TORRENTE, María and PROVENCIO PULLA, Mariano

Can data science help us improve the prognosis and treatment of cancer patients?

Comunicación y Hombre. 2020, nº16

See article Share by email

AGUADO GUADALUPE, Guadalupe and GARCÍA GARCÍA, Alberto

Generation of value through the use of Open Data in communication with citizens: the case of the National Library of Spain and the Junta de Castilla y León

Comunicación y Hombre. 2020, nº16

See article Share by email

GUILLÉN TORTAJADA, Esmeralda; JIMÉNEZ MARTÍNEZ, MªPilar; SZALAI, Lászlo; CABALLERO-GARCÍA, Presentación A. and ALCARAZ-RODRÍGUEZ, Rafael E.

Design and initial validation of an instrument for measuring entrepreneurial competence regarding its treatment and communication in university classrooms. Preliminary data.

Comunicación y Hombre. 2020, nº16

See article Share by email

ARDINI, Claudia G. and MIRAD, Nahúm

The use of big data in politics or the politics of big data

Comunicación y Hombre. 2020, nº16

See article Share by email

Research

MARTÍNEZ RIVAS, Rafael and FERNÁNDEZ BARBUDO, Carlos

Art and politics in Mateo Maté: a case study

Comunicación y Hombre. 2020, nº16

See article Share by email

ROMERO-RODRÍGUEZ, Luis M.; HERNANDO GÓMEZ, Ángel and VALDEZ-LÓPEZ, Orlando E.

Tabloidization and media spectacularization: conceptual discussion and empirical approaches

Comunicación y Hombre. 2020, nº16

See article Share by email

RUIZ MORAL, Roger

Epistemological, anthropological, ethical and educational considerations for a Person-Centered Clinical Communication

Comunicación y Hombre. 2020, nº16

See article Share by email

DE LA CALLE MALDONADO, Carmen; CASTAÑERA RIBÉ, Cecilia and GIMÉNEZ ARMENTIA, Pilar

The incommunicability of the mystery of suffering

Comunicación y Hombre. 2020, nº16

See article Share by email

DE LA ROSA, Daniel and CARRASCAL DOMÍNGUEZ, Silvia

Education for Sustainable Development: a study on the dissemination and contextualization of education in the written press in Spain: El Mundo, ABC and La Vanguardia

Comunicación y Hombre. 2020, nº16

See article Share by email

VIÑARÁS ABAD, Mónica; GONZÁLVEZ VALLÉS, Juan Enrique and RINCÓN ALONSO, Silvia

Interpersonal Communication and Internal Communication in companies: an analysis from the profession and the University

Comunicación y Hombre. 2020, nº16

See article Share by email

Reviews

AGEJAS ESTEBAN, José Ángel

Let's talk about suicide

Comunicación y Hombre. 2020, nº16

See article Share by email

OLMEDO NERI, Raúl Anthony

The power of the advertising industry in Mexico

Comunicación y Hombre. 2020, nº16

See article Share by email

CABEZUELO LORENZO, Francisco

The advertising business in the digital society of the Valencia Community

Comunicación y Hombre. 2020, nº16

See article Share by email

RODRÍGUEZ ACEVEDO, Cruz Javier

Don Manuel's war

Comunicación y Hombre. 2020, nº16

See article Share by email

ABELLÁN-GARCÍA BARRIO, Álvaro

Infoethics. Journalism freed from the politically correct

Comunicación y Hombre. 2020, nº16

See article Share by email

FRAGERO GUERRA, Carmen

The disgusting

Comunicación y Hombre. 2020, nº16

See article Share by email

Colabora en los próximos números de Comunicación y Hombre
La Comunicación del miedo
CALL FOR PAPER
Qué es la belleza en el siglo XXI
CALL FOR PAPERS