Keyword: Engagement

TORRES HORTELANO, Lorenzo J.

Hero’s madness and engagement in Homeland and Sully

Comunicación y Hombre. 2017, nº14

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CARRETERO VELASCO, María José and RANGEL PEREZ, Celia

How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival

Comunicación y Hombre. 2017, nº14

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MUSICCO NOMBELA, Daniela

The commitment in Communication and Humanities of the XXI century

Comunicación y Hombre. 2017, nº14

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FERNÁNDEZ GÓMEZ, Erika and DÍAZ-CAMPO, Jesús

The thematic television channels aimed at children and youth. An analysis of the profiles of Disney Channel, Neox and Boing on Facebook

Comunicación y Hombre. 2013, nº9

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ANTOLÍN PRIETO, Rebeca and CLEMENTE MEDIAVILLA, Jorge

YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform

Comunicación y Hombre. 2017, nº13

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