Keyword: Message

GIMÉNEZ ARMENTIA, Pilar

A new perspective of the communicative process: The Framing theory

Comunicación y Hombre. 2006, nº2

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BAÑOS GONZALEZ, Miguel

The humor as a creativity factor in tv advertising

Comunicación y Hombre. 2009, nº5

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FARRÁN TEIXIDÓ, Eduard and LÓPEZ LITA, Rafael

The evolution from the rational speech to emocional speech in El Sol. The Iberoamerican Advertising Communication Festival (1988-1998-2008)

Comunicación y Hombre. 2010, nº6

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