Keyword: engagement
Hero’s madness and engagement in Homeland and Sully
Comunicación y Hombre. 2017, nº14
How advertising is changing the way to create engagement: study of the integrated campaigns of the 2015 and 2016 El Sol Festival
Comunicación y Hombre. 2017, nº14
The commitment in Communication and Humanities of the XXI century
Comunicación y Hombre. 2017, nº14
The thematic television channels aimed at children and youth. An analysis of the profiles of Disney Channel, Neox and Boing on Facebook
Comunicación y Hombre. 2013, nº9
YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform
Comunicación y Hombre. 2017, nº13