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Dublin Core	PKP Metadata elements	Document metadata
Title	Document title	Trends in political communication on television in the 26-J 2016 electoral campaign in Spain
Created by	Author’s name, institution, country	Pedro J. RABADÁN; Universidad Pontificia de Salamanca (Salamanca, España)
3. Subject	Discipline
3. Subject	Keyword(s)
4. Description	Abstract	Modern political communication focuses mainly on television. It is a phenomenon known as Mediapolis that involving several processes: mediated politics, rise of infotainment, personalization on the candidate, symbolization and imple - menting marketing techniques to move the voter political ideas. They are reflected in Spain. They have been clearly in the election campaign to the general election in June 2016. Never before both candidates had turned their campaign strategies to television.
5. Editorial	Organizing institution, location	Universidad Francisco de Vitoria
6. Collaborator	Sponsor
7. Date	(DD-MM-AAAA)	2017-07-30
8. Type	State and gender	Article peer-reviewed, double-blind
8. Type	Type
9. Format	File format	PDF
10. Identifier	Uniform resource identifier	https://comunicacionyhombre.com/en/article/trends-in-political-communication-on-television-in-the-26-j-2016-electoral-campaign-in-spain/
11. Source	Title; vol., num. (year)	Comunicación y Hombre; Num. 13 (2017): New forms of Political Communication II
12. Language	English=en
13. Relationship	Complementary files
14. Coverage	Geo-spatial location, chronological period, research sample (sex, age, etc.)
15. Rights	Copyright and permissions	Copyright (c) 2017 Universidad Francisco de Vitoria This work is under a Creative Commons Attribution-NonCommercial-NoDerivable 4.0 International license.

Numbers > Number 13 > Trends in political communication on television in the 26-J 2016 electoral campaign in Spain

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ISSN: 1885-365X

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RABADÁN, Pedro J. Contact

Trends in political communication on television in the 26-J 2016 electoral campaign in Spain

Received20th october 2016

Acepted22th november 2016

Abstract

Modern political communication focuses mainly on television. It is a phenomenon known as Mediapolis that involving
several processes: mediated politics, rise of infotainment, personalization on the candidate, symbolization and imple
–
menting marketing techniques to move the voter political ideas. They are reflected in Spain. They have been clearly in
the election campaign to the general election in June 2016. Never before both candidates had turned their campaign
strategies to television.

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About the authors

RABADÁN, Pedro J.
Universidad Pontificia de Salamanca (Salamanca, España)

Keywords

Mediapolis
Politainment
Television
Electoral campaign

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RABADÁN, Pedro J.. Trends in political communication on television in the 26-J 2016 electoral campaign in Spain. Comunicación y Hombre, [s.l.], n. 13, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/trends-in-political-communication-on-television-in-the-26-j-2016-electoral-campaign-in-spain/ Date accessed: 31 Oct. 2025

RABADÁN, Pedro J. "Trends in political communication on television in the 26-J 2016 electoral campaign in Spain" Comunicación y Hombre no. 13 (30 July 2017)

@article{{CyH}{2098}, author = {RABADÁN P}, title = {Trends in political communication on television in the 26-J 2016 electoral campaign in Spain}, journal = {Comunicación y Hombre}, volume = {0}, number = {13}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/trends-in-political-communication-on-television-in-the-26-j-2016-electoral-campaign-in-spain/} }

RABADÁN, Pedro J.. "Trends in political communication on television in the 26-J 2016 electoral campaign in Spain" Comunicación y Hombre, vol. 0, no. 13, 2017.

RABADÁN P. Trends in political communication on television in the 26-J 2016 electoral campaign in Spain. Comunicación y Hombre [Online] (2017 Jul 30); 0(13).

@article{CyH2098, author = {Pedro J. RABADÁN}, title = {Trends in political communication on television in the 26-J 2016 electoral campaign in Spain}, journal = {Comunicación y Hombre}, volume = {0}, number = {13}, year = {2017}, keywords = {}, abstract = {Modern political communication focuses mainly on television. It is a phenomenon known as Mediapolis that involving several processes: mediated politics, rise of infotainment, personalization on the candidate, symbolization and imple - menting marketing techniques to move the voter political ideas. They are reflected in Spain. They have been clearly in the election campaign to the general election in June 2016. Never before both candidates had turned their campaign strategies to television.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/trends-in-political-communication-on-television-in-the-26-j-2016-electoral-campaign-in-spain/} }

Array. (2017, July). Trends in political communication on television in the 26-J 2016 electoral campaign in Spain. Comunicación y Hombre, 0(13), Recovered from https://comunicacionyhombre.com/en/article/trends-in-political-communication-on-television-in-the-26-j-2016-electoral-campaign-in-spain/

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