Numbers > Number 13 > Trends in political communication on television in the 26-J 2016 electoral campaign in Spain
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ISSN: 1885-365X

Trends in political communication on television in the 26-J 2016 electoral campaign in Spain

20th october 2016
22th november 2016

Abstract

Modern political communication focuses mainly on television. It is a phenomenon known as Mediapolis that involving
several processes: mediated politics, rise of infotainment, personalization on the candidate, symbolization and imple

menting marketing techniques to move the voter political ideas. They are reflected in Spain. They have been clearly in
the election campaign to the general election in June 2016. Never before both candidates had turned their campaign
strategies to television.

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