Numbers > Number 13 > Trends in political communication on television in the 26-J 2016 electoral campaign in Spain
Study
ISSN: 1885-365X

Trends in political communication on television in the 26-J 2016 electoral campaign in Spain

20th october 2016
22th november 2016

Abstract

Modern political communication focuses mainly on television. It is a phenomenon known as Mediapolis that involving
several processes: mediated politics, rise of infotainment, personalization on the candidate, symbolization and imple

menting marketing techniques to move the voter political ideas. They are reflected in Spain. They have been clearly in
the election campaign to the general election in June 2016. Never before both candidates had turned their campaign
strategies to television.

See full article (PDF)
<< Back to nº 13 index See next article >>
Related articles you may be interested in

MUSICCO NOMBELA, Daniela

Nuevas formas de Comunicación Política II

Comunicación y Hombre. 2017, nº13

See article Share by email

MARCOS GARCÍA, Silvia; CASERO-RIPOLLÉS, Andreu and ALONSO MUÑOZ, Laura

Usos ciudadanos de Twitter en eventos políticos relevantes. La #SesiónDeInvestidura de Pedro Sánchez

Comunicación y Hombre. 2017, nº13

See article Share by email

MARTÍN ARIAS, Luis

Conocimiento, política y lenguaje: un análisis contrapolítico

Comunicación y Hombre. 2017, nº13

See article Share by email

Colabora en los próximos números de Comunicación y Hombre
N17: Infoxificación: El "horror vacui" del siglo XXI
Fecha de llamada final: Noviembre 2020
CALL FOR PAPER
N18: Globalización siglo XXI y aldea global de M. McLuhan
Fecha de llamada final: Noviembre 2021
CALL FOR PAPER