Trends in political communication on television in the 26-J 2016 electoral campaign in Spain
Modern political communication focuses mainly on television. It is a phenomenon known as Mediapolis that involving
several processes: mediated politics, rise of infotainment, personalization on the candidate, symbolization and imple
menting marketing techniques to move the voter political ideas. They are reflected in Spain. They have been clearly in
the election campaign to the general election in June 2016. Never before both candidates had turned their campaign
strategies to television.