Study
Trends in political communication on television in the 26-J 2016 electoral campaign in Spain
20th october 2016
22th november 2016
Abstract
Modern political communication focuses mainly on television. It is a phenomenon known as Mediapolis that involving
several processes: mediated politics, rise of infotainment, personalization on the candidate, symbolization and imple
–
menting marketing techniques to move the voter political ideas. They are reflected in Spain. They have been clearly in
the election campaign to the general election in June 2016. Never before both candidates had turned their campaign
strategies to television.
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