ANTOLÍN PRIETO, Rebeca; CLEMENTE MEDIAVILLA, Jorge. YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform. Comunicación y Hombre, [s.l.], n. 13, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/youtube-as-significant-tool-for-the-brand-communication-strategy/ Date accessed: 17 Jul. 2024

ANTOLÍN PRIETO, Rebeca and CLEMENTE MEDIAVILLA, Jorge "YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform" Comunicación y Hombre no. 13 (22 July 2017)

@article{{CyH}{1083}, author = {ANTOLÍN PRIETO R, Clemente Mediavilla J}, title = {YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform}, journal = {Comunicación y Hombre}, volume = {0}, number = {13}, year = {2017}, url = {https://comunicacionyhombre.com/en/article/youtube-as-significant-tool-for-the-brand-communication-strategy/} }

ANTOLÍN PRIETO, Rebeca, andJorge Clemente Mediavilla. "YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform" Comunicación y Hombre, vol. 0, no. 13, 2017.

ANTOLÍN PRIETO R, Clemente Mediavilla J. YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform. Comunicación y Hombre [Online] (2017 Jul 22); 0(13).

@article{CyH1083, author = {Rebeca ANTOLÍN PRIETO and Jorge CLEMENTE MEDIAVILLA}, title = {YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform}, journal = {Comunicación y Hombre}, volume = {0}, number = {13}, year = {2017}, keywords = {}, abstract = {In addition to being the most used video platform in the world, YouTube has become an essential tool for the communication and advertising strategy of brands, since on YouTube they can generate really relevant audiovisual content with the possibility of being interactive, Commented and shared. Through the five campaigns most viewed worldwide in the last decade on YouTube, we look for the parameters that share the five campaigns of five different brands. We will analyze your engagement, your insight, your creativity, what has really made you viral and how these advertisers and advertisers have made sure that these videos from their campaigns have wanted to be searched, seen and shared by users.}, issn = {1885-365X}, url = {https://comunicacionyhombre.com/en/article/youtube-as-significant-tool-for-the-brand-communication-strategy/} }

ANTOLÍN PRIETO, R & CLEMENTE MEDIAVILLA, J. (2017, July). YouTube as a significant tool for the brand communication strategy: case study of engagement, insight and creativity of the five most relevant campaigns worldwide video platform. Comunicación y Hombre, 0(13), Recovered from https://comunicacionyhombre.com/en/article/youtube-as-significant-tool-for-the-brand-communication-strategy/