Indexing metadata

Dublin Core	PKP Metadata elements	Document metadata
Title	Document title	The context of the media and the new rationality
Created by	Author’s name, institution, country	Juan BENAVIDES DELGADO; Universidad Complutense de Madrid
3. Subject	Discipline
3. Subject	Keyword(s)
4. Description	Abstract	This present article derives from some of the conclusions of the research carried out in recent years on commercial communication, value management and social responsibility of organizations in Spain. It provides a general disciplinary framework that describes the original context of commercial language and its relation to new ways of expressing and reasoning values in the discourse of media and social and political leadership. In recent years, a new kind of media rationality has arisen in people´s minds. This new way of conceptualizing is highly reflected on a language that is not only incapable of responding to our reality, it also simplifies our values and our adequate understanding of the environment of the people.
5. Editorial	Organizing institution, location	Universidad Francisco de Vitoria
6. Collaborator	Sponsor
7. Date	(DD-MM-AAAA)	2017-07-30
8. Type	State and gender	Article peer-reviewed, double-blind
8. Type	Type
9. Format	File format	PDF
10. Identifier	Uniform resource identifier	https://comunicacionyhombre.com/en/article/the-context-of-the-media-and-the-new-rationality/
11. Source	Title; vol., num. (year)	Comunicación y Hombre; Num. 14 (2017): ENGAGEMENT: Commitment in Communication and Humanities
12. Language	English=en
13. Relationship	Complementary files
14. Coverage	Geo-spatial location, chronological period, research sample (sex, age, etc.)
15. Rights	Copyright and permissions	Copyright (c) 2017 Universidad Francisco de Vitoria This work is under a Creative Commons Attribution-NonCommercial-NoDerivable 4.0 International license.

Numbers > Number 14 > The context of the media and the new rationality

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ISSN: 1885-365X

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BENAVIDES DELGADO, Juan Universidad Complutense de Madrid Contact

The context of the media and the new rationality

Received14th march 2017

Acepted29th april 2017

Abstract

This present article derives from some of the conclusions of the research carried out in recent years on commercial communication, value management and social responsibility of organizations in Spain. It provides a general disciplinary framework that describes the original context of commercial language and its relation to new ways of expressing and reasoning values in the discourse of media and social and political leadership. In recent years, a new kind of media rationality has arisen in people´s minds. This new way of conceptualizing is highly reflected on a language that is not only incapable of responding to our reality, it also simplifies our values and our adequate understanding of the environment of the people.

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About the authors

BENAVIDES DELGADO, Juan
Universidad Complutense de Madrid

Keywords

Language
Communication
Values
Media
Advertising
Ethics
Accountability

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BENAVIDES DELGADO, Juan. The context of the media and the new rationality. Comunicación y Hombre, [s.l.], n. 14, 2017. ISSN 1885-365X. Available at: https://comunicacionyhombre.com/en/article/the-context-of-the-media-and-the-new-rationality/ Date accessed: 28 Nov. 2024

BENAVIDES DELGADO, Juan "The context of the media and the new rationality" Comunicación y Hombre no. 14 (30 July 2017)

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BENAVIDES DELGADO, Juan. "The context of the media and the new rationality" Comunicación y Hombre, vol. 0, no. 14, 2017.

BENAVIDES DELGADO J. The context of the media and the new rationality. Comunicación y Hombre [Online] (2017 Jul 30); 0(14).

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Array. (2017, July). The context of the media and the new rationality. Comunicación y Hombre, 0(14), Recovered from https://comunicacionyhombre.com/en/article/the-context-of-the-media-and-the-new-rationality/

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